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Discover Business Opportunities in the Estate Sale Industry

Estate Sales Business Opportunities | Blue Moon Estate Sales - fbo1

The estate liquidation business is a high-return, billion-dollar industry. This page will give you all the details you need about making money with estate sales and owning an estate sale franchise. Did you know estate sales aren’t always tied to the passing of a loved one? With 10,000 baby boomers reaching retirement age every day, many are in need of help downsizing possessions. In fact, about 80% of Blue Moon Estate Sales franchise owners’ clientele are retirees, divorcees, or other people in a transitional period who are simply looking to downsize and reduce clutter before relocating.

The estate sale industry is growing every day. With over 126.8 million households in the United States and an estimated 15,000 registered estate sale liquidators, there exists an unmet demand. As our brand continues to expand across the country, Blue Moon is pitching to national real estate companies to be the preferred supplier for real estate agents.

To learn more about meeting this high demand and franchising with Blue Moon Estate Sales, check out testimonials from our franchise owners or submit your franchise application to us. We can’t wait to hear from you!

Starting an Estate Sales Business

Blue Moon provides in-depth training on all the fundamentals of estate sale management, so there's no prior experience required!

Owning an Estate Sale Business is a Great Fit for Individuals Who Enjoy or Have a Background in:
  • Marketing & Sales
  • Working With People
  • Planning & Organizing
  • Flexible Work Hours

Estate sale liquidators take inventory, price items according to fair market value, organize and stage the home, and close off certain areas to keep both personal items and shoppers safe. In addition to creating and maintaining a friendly, organized environment for local shoppers, estate sale companies are important as they help families through major life transitions and keep stress at bay. It’s our job to help people feel great about letting go and giving their hidden treasures a new home!

Franchise Fee and Perks

Estate Sales Business Opportunities | Blue Moon Estate Sales - map


Blue Moon makes starting an estate sale business easy. The initial franchise fee ranges between $24,500 - $57,000 for a population base of 250,000-400,000 with ongoing royalties of 5% of gross sales. This fee includes extensive training, marketing materials, and customized IT work. With a low start-up cost, low business expenses, and brand recognition in large, protected territories, Blue Moon’s highly scalable, home-based business model provides significant advantages.

As They Prepare for Their Estate Sales, Franchise Owners Get Full Access to:
  • Comprehensive, hands-on training
  • Ongoing educational resources and peer coaching
  • Franchisee website maintenance and strong web presence
  • Effective multichannel marketing
  • Specialized support from a team of experts
  • No storefront = minimal overhead!
  • A loyal, direct-pay customer base built right in
  • A proven sale management process
  • A proven client intake process
  • Referral opportunities
  • Annual conferences
  • National accounts

We’re eager to welcome you to the Blue Moon Estate Sales family. If you are interested in starting an estate sales business, explore available markets or submit a franchise application today to begin the process.

Expectations of Estate Sale Franchisees

After reaching out to us, total turnaround time is about 60 days. You’ll attend a discovery day, sign the Franchise Disclosure Document (FDD), and complete our mandatory two-week training class which covers all disciplines of the industry. We teach you marketing techniques, sales, set-up, our extensive front and back-of-house marketing platform, item assessment and identification processes, pricing strategies, and much more. During this time, we also set you up in our online systems and help you get field experience. 

As an estate sale company franchise owner, you will divide your attention between multiple responsibilities. During the week, to find clients, customers, and referral partners, you focus on sales and marketing. Then, on the weekend, you oversee estate sales or help your field manager do so. Our goal is to empty a home within a week, minimize stress, and maximize profit. Estate sales are usually held over the weekend and are often all-day events involving set up, staging, and clean up. While you don’t have to be present at every sale, you do need to put together a team to oversee operations and sales transactions.

Build Your Team, Your Way

The Blue Moon business model offers freedom and flexibility to franchise owners. We allow you to get creative with staffing infrastructure—hire as many or as few employees as you like. (Our owners start with five employees and scale up from there as needed.)

Furthermore, we also offer marketing strategy support such as ad templates, website development, email marketing, social media accounts, and SEO to help generate estate sale leads for you.

Work From Home(s)!

Since you will primarily be visiting the homes of your potential clients to conduct assessments, Blue Moon is generally home-based. A separate business office is not necessary, but some franchise owners choose to set them up.

Estate Sale Companies Connect You to Interested Shoppers

If you know the thrill of thrift shopping and antiquing, you already have a lot in common with your future customers! At local estate sales, you’ll connect with everyone from collectors and hobbyists to business owners, resellers, and interior decorators. 

Blue Moon Estate Sales has a massive shopper following, so your prospective clients are built right in. With our weekly newsletter and shopper rewards program, we make it easy for shoppers to find you and your sales. In fact, every time our weekly newsletter goes out to announce the weekend’s sales, our web traffic triples due to eager shoppers on the lookout for a good deal! Estate sales are also becoming increasingly popular with millennials who want to shop sustainably.

The Blue Moon Way: A Caring and Professional Estate Sale Business

Estate Sales Business Opportunities | Blue Moon Estate Sales - fbo2

Blue Moon Estate Sales started in 2009 with a mission to set new standards in an unregulated industry. Today, we are nationally recognized leaders in local estate sale planning and execution. We offer free consultations and professional guidance in residential, commercial, and moving estate sales services.

We are often asked how to run a successful estate sale. The truth is, it’s all about experience, planning, and people. Helping real people is what motivates us. Our business is based on community, compassion, and commitment. We offer professional estate sale services, ensuring peace of mind for our clients. When they put their trust in us to handle their most precious items, we take the responsibility seriously. The Blue Moon family is made up of friendly, energetic folks ready to do all they can to make each and every sale a success.

Our aim is to provide the most honest and professional estate liquidation service in the country, complete with clear systems, guidelines and true transparency. See our Client Bill of Rights for more information or, to learn about franchise opportunities in your area, contact us today.

Find Empowerment in Franchising

Blue Moon is the largest and fastest-growing estate sale company in the U.S. We are proud to have been featured in FranchiseTimes’ 2022 “Best Franchises to Buy,” Entrepreneur’s 2022 Franchise 500, and FranchiseDictionary’s 2021 Game Changers, among others. Additionally, Blue Moon Estate Sales surpassed 100% systemwide revenue growth in 2021, with 43 new franchise agreements added.

Franchise Times | ZOR Awards | Best Franchise to Buy 2022
We Ranked in the Entrepreneur Franchise 500
2022 Verified Fastest Growing
Franchise Dictionary 100 | Game Changers 2022
Are you ready to start a new chapter doing work that’s fun and meaningful to your local community?

Apply for Estate Sale Franchising Now!

Looking to say goodbye to the 9-to-5 grind? Do you want to generate more income while making a difference in the lives of others? If you answered yes to these questions, your solution is here! No matter what your background is, Blue Moon Estate Sales helps you play to your strengths. Start making money with estate sales as you guide individuals through a life transition and send items off to good homes.

Thousands of families have already chosen Blue Moon Estate Sales for residential and commercial estate sale services. With millions more in need of estate liquidators, there has never been a more opportune time to start a career in this industry. If you’re ready to make a fulfilling career transition and start the next chapter of your life, submit an application to manage your own Blue Moon franchise location.

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