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About Blue Moon Estate Sales

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Deb and Ken Blue founded Blue Moon Estate Sales in 2009. With years of experience in antiques, business and management, this step into full-time entrepreneurship was an excellent opportunity in a very uncertain financial time. The Blues hit the ground running, and Blue Moon rapidly became the most active estate sale company in Raleigh, NC. They soon made plans to optimize their tried-and-true processes and built their business in the form of a reproducible and reliable franchise. This business model would enable others to enter the estate sale industry and enjoy the many benefits of self-employment.

Meet Your Support Team

Blue Moon Estate Sales franchising involves a team of highly-experienced professionals working to support franchisees across the country.

Bob Lang, President
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Bob is the president of Blue Moon Estate Sales. He is responsible for the strategic operations and growth of the Blue Moon Franchise Systems and is passionate about helping Blue Moon franchisees achieve their entrepreneurship dreams. Bob is a Certified Franchise Executive and has 25 years of experience in franchise operations management, field support, finance, and business intelligence. He has worked with hundreds of franchisees at well-regarded national brands Pearle Vision, ProSource Wholesale Flooring, and BrightStar Care.
Traci Hanzalik, Franchise Business Conusltant
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Traci similarly assists franchisees one-on-one to launch and grow their business. On coaching calls with franchisees, she answers questions and provides guidance on business, sales, marketing, operations, staffing, and other areas involved in the success of each location. Traci has worked in franchising for 25 years, and enjoys spending her spare time with family, visiting the beach, and exploring the beautiful outdoors.

Bryan Schad, Franchise Business Consultant
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Bryan provides relative services to franchisees in the Midwest and Northeast regions. Having started in estate sales as a customer, then joining as a field manager in Raleigh before becoming a consultant, Bryan brings valuable advice to franchisees in everything from client management to event management. Even when it isn’t part of the job, he enjoys going to estate sales and has furnished most of his 1930s house that way.

Janet Diaz, Franchise Development Director
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Janet is one of Blue Moon’s Franchise Development Directors. She has extensive experience in franchise sales and joined the team in late 2019. She nurtures relationships with potential franchisees and helps to determine if candidates are a good fit for the Blue Moon Estate Sales family. Outside of work, Janet enjoys traveling with her family. You can also find her out in the garden, putting some miles on her bike and rooting her son on playing basketball.

Lea Harper, Franchise Development Director
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Lea has over a decade of healthcare sales experience. As a Blue Moon Franchise Development Director, Lea generates marketing opportunities, increases franchise revenue and growth, and provides guidance to franchise candidates to accelerate their journey to successful business ownership. Outside of work, Lea can be found spending quality time with family and friends and furthering her interests in reading, professional development, and focusing on her passion for fitness and health and wellness.

Kayla Smith, Franchisee Trainer
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As the Blue Moon trainer, Kayla is responsible for leading training sessions and continuing to evolve the training and Learning Management System. She leads the loyalty program in Marsello and is responsible for the onboarding of new owners. Kayla earned her Bachelor of Business Administration in Marketing with a minor in business analytics from Appalachian State University in Boone, NC. In her free time, Kayla loves to watch the Carolina Hurricanes hockey team and spend time with her family, friends, and favorite dog Miller.

Corporate Marketing Team
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The Best Life Brands marketing team is made up of professionals focused on all aspects of B2B and B2C marketing for four brands including Blue Moon Estates Sales, CarePatrol, Boost Home Healthcare, and ComForCare Home Care as well as its counterpart At Your Side Home Care. The team handles franchise development marketing to recruit new owners, corporate level marketing to increase brand awareness and credibility across the nation, and marketing for current owners to increase brand awareness and business success at a local level. Franchisees can rely on the marketing team for both training and resources to communicate effectively to consumers, clients, referral partners, and other local community members. The marketing team is responsible for organic and paid efforts, including but not limited to: website development, search engine optimization, advertising and analytics, graphic design, social media, copywriting, print collateral, radio, podcasts, and video development.

Four years working our tails off building our business in a small townhome. We're building our new dream home in year five. Hard work pays off!- Chris and Terri Dickson of Blue Moon Estate Sales of the Triad
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