The Art of Franchising
The Art of Estate Liquidation Franchising
The word “franchise” is often met with a mix of recognition and confusion. But what is it, really?
A franchise is a business model where you can operate your own business under a well-known brand. The franchisor, i.e., the company that owns the brand, provides you with training, support, and access to their resources. In return, you pay the franchisor a royalty fee.
Franchises run the gamut, from home care concepts to service industries. Below is a guide to help you understand exactly how a franchised business model works as it relates to the estate liquidation industry. We’ll cover everything you need to know about a typical franchise agreement, from who owns the business to where the royalty money goes. We’ll even explain how franchising works with Blue Moon Estate Sales.
Understanding the Ins and Outs of Franchising
There are two owners of every franchise location. There is the franchisor, the creator and/or owner of the brand and business model, and there is the franchisee, the owner and operator of the specific franchise location/territory.
In exchange for franchise fees, the franchisor provides their franchise owners with a reliable business model, a built-in customer base, and extensive training on everything from forming an LLC to serving their first customer or client and everything in between. After formal training is complete, the franchisor provides ongoing support to help ensure prospective franchisees can run a successful business.
Who Gets the Money When I Buy From a Franchise?
This answer depends on each individual franchise concept and varies based on their royalty fee. Generally speaking, after an initial franchise fee is paid to buy the business model, the franchisor will receive a small percentage of the gross monthly or yearly sales. This royalty ensures continued help from the franchisor to support the franchisee with all of their needs.
Estate Liquidation Franchising With Blue Moon Estate Sales
Now that you have a better understanding of the broad concept of franchising, how does it apply to estate liquidation? Let’s break it down.
Who Should Own an Estate Liquidation Franchise?
If you have a knack for working with homeowners and members of the general public and want to start your own business, entering the estate sale industry might interest you! In essence, owning a franchise in this field is an excellent fit for those with an interest or background in the following:
- Marketing and sales
- Working with people
- Planning and organizing
- Flexible work hours
Job Responsibilities of an Estate Liquidator
Estate sale liquidators take inventory, price items, organize and stage the home, and oversee estate sales to keep personal things and shoppers safe. The goal is to empty a home within one week, all while minimizing stress and maximizing profit.
Moreover, franchising allows you to build a team in your own way. At Blue Moon, our franchisees start with five employees and scale up as needed. We also offer marketing strategies to support your growth, e.g., ad templates, website development, email marketing, and more.
Is the Liquidation Business Profitable?
While we can’t give you the average estate sale commission of our Blue Moon Franchisees as we’re restricted by the Federal Trade Commission and various state franchise sales regulations from providing specific profit projections, we can say that the estate liquidation business is profitable. But like any industry, the estate sales business is competitive, requiring hard work and dedication to see success.
To get a return on your investment, estate liquidators need to be able to sell items quickly and efficiently. Moreover, understanding the industry and how to price things competitively, coupled with the ability to market your services and foster relationships with your community, will give you a competitive edge.
Why Franchising Is a Successful Business Model
This question comes down to two factors: brand recognition and consistency of services.
Consumers want the comfort of a reliable and familiar product or process, and this consistency is the result of proper training. Franchisors have perfected their businesses: they have made mistakes, found solutions, and implemented the best processes. The business model is solid, and it’s the franchisee’s job to learn and replicate it.
Estate liquidation franchising with Blue Moon Estate Sales works in the same way. With our powerful brand recognition, extensive training, and proven business model, the learning curve for our franchisees is significantly reduced, allowing for a consistent product, which creates brand loyalty.
Is Estate Liquidation Right For You?
If you want to make a difference in the lives of others, look no further than Blue Moon Estate Sales. As the nation’s leading estate sales company, thousands of families have chosen Blue Moon for residential and commercial estate liquidation services. With millions more needing estate liquidators, there has never been a more opportune time to start a career in this industry. Our team will guide you through our franchise process and answer any pressing questions you may have. To learn more about becoming a Blue Moon Estate Sales franchisee, contact us today.