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How Women Are Changing the Estate Sale Franchising Game

When you picture a business owner, what do you see? If you’re a woman in America, it’s high time you saw yourself. Women have made tremendous strides in business over the last 20 years. And after the pandemic saw many women leaving the workforce, they’re coming back with a vengeance, ready to make their entrepreneurial dreams come true.

In the search for the best franchise to own, women are seeking out smart business opportunities with long-term growth potential. They’re looking for flexible business models that they can take and run with to achieve their personal and financial goals. And they’re finding these opportunities at companies like Blue Moon Estate Sales. We welcome the rush!

Let’s take a look at the state of women in franchising and why estate sales are becoming one of the best business opportunities for female entrepreneurs.

Women in Franchising: Key Trends to Watch

Female Entrepreneurship by the Numbers

The U.S. Census Bureau first started tracking female entrepreneurship in 1972, just over 50 years ago. But since that time, women have taken charge in big ways, with the number of women-owned businesses skyrocketing from 4,000 to over 13 million. There’s still progress to be made, but women are making it year after year.

  • Compared to 20 years ago, there are 114% more women-owned businesses
  • As of 2017, women open an average of 849 new businesses per day
  • In 2023, women own one-quarter of all businesses in the US
  • 60% of women-owned businesses are currently profitable

Why Women Make Great Business Owners

Women-owned businesses statistically outperform those owned by men in revenue, and there are numerous theories about why. For some, it’s being able to focus more on details. For others, it’s that they make more measured business decisions. Women may even be more emotionally intelligent on average when it comes to key stakeholder relationships and networking opportunities.

At the end of the day, sex and gender clearly have nothing to do with whether or not a person makes a great entrepreneur. But at long last, the accepted idea of who can or should run a business is beginning to change. 

In 2021, women’s interest in franchises actually surpassed that of men. Women now represent half of all franchise inquiries, and the best franchise companies will stand up and take notice.

Best Franchise Opportunities for Women

As more women set out on their search for the best franchise to own, there are many factors to consider. After all, women are making great strides in all industries and all sectors. So ultimately, the best choice will be one in a thriving market that offers long-term stability with a low barrier to entry and high reward potential.

The Benefits of Estate Sale Franchising

As more Americans turn 65—10,000 people per day—more people are looking to downsize their homes and uncomplicate their lives. That trend is also true of younger generations, who value more minimalistic lifestyles. Estate sales can help anyone in need of assistance handling personal assets in conjunction with major life events.

These trends combined make estate sales an incredibly attractive business opportunity for aspiring entrepreneurs throughout the U.S. With tens of thousands of estate sales taking place every year, many people are turning to professionals to help them maximize their profits and run a smooth sale. 

Overcoming the Biggest Challenges to Women-Owned Businesses

According to a survey conducted by Business News Daily, the top three challenges women face in the business world are:

  • Making an authoritative first impression
  • Finding a strong support system
  • Achieving work-life balance

The ideal franchise opportunity is also one that recognizes these challenges and works actively to overcome them.

Authority & Recognition

Blue Moon Estate Sales sees the power of female entrepreneurs. When you work with us, you’ll be taken seriously from the moment you begin the discovery process. In fact, Blue Moon was co-founded by Deb Blue—a successful professional who understands both the unique challenges women face in business and their tenacious ability to overcome them.

Achieving Work-Life Balance

Being an estate sale franchisee gives you the flexibility and balance you need to succeed. If you enjoy planning, organizing, and working with people, you’ll be a great fit for Blue Moon. In this role, you get to be your own boss, and you have the power to take our proven business model and make it work for your schedule, your clients, and your unique territory.

Finding a Support System

In franchising, it’s crucial to feel supported by your franchisor. Blue Moon connects you with extensive training and a wealth of resources, including a dedicated franchise coach who will offer personalized guidance throughout your journey. 

You’ll also be part of a national network of fellow franchisees who can answer your questions, provide crucial advice, and offer insights to help you grow. At Blue Moon, your fellow franchisees are not your competition—we help each other thrive.

Start Your Journey to Owning a Franchise Today

If you’re an aspiring entrepreneur who wants to make a difference in your community, work with people, and take charge of your destiny, take a moment to learn more about Blue Moon Estate Sales. We welcome leaders from all walks of life, offering equal opportunities to all. Request your free Franchise Information Kit today to take your first step toward your future!

Blue Moon Estate Sales: Diverse Franchise Opportunities for All

At Blue Moon Estate Sales, we’re dedicated to diversity in our franchise opportunities. We believe that our franchisees’ unique and varied perspectives are part of our strength. If you’re passionate about helping others, being part of your community, and growing your business, submit a franchise application today or reach out to our franchise advisors at (248) 781-8821 for more information!