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Social Media Marketing & Estate Sales

The internet has allowed sales to span more markets than ever before. With the expansion of social media marketing, you can now sell items from anywhere in the world—you don’t even need your laptop anymore. Thanks to our ever-evolving cellular devices, you can list products on the go and in a matter of minutes.

Just as social media is on the rise, estate sales are growing fast and by popular demand. Whether you are looking to promote your own estate sale or offer meaningful items to local families, social media marketing is the best way to do that quickly and efficiently.

Take a look at some of our tips and tricks for using social media in regard to estate sales.

Which Social Media Platforms Are Most Important For Your Estate Sale?

When it comes to social media marketing, there are multiple platforms in which you can advertise, but it’s important to understand which social platforms will best suit your needs. We recommend the three most popular social networks—Facebook, Instagram and Twitter.

Our experienced estate sales representatives are versed in all aspects of social media marketing. Rather than taking matters into your own hands, we can ensure you’ll receive the most exposure at your estate sale when you hire Blue Moon Estate Sales. 


As one of the most popular social media platforms, Facebook offers its users the ability to stay connected with friends and family, network, and even sell products or services. Advertisers can utilize Facebook marketing for a multitude of benefits, but here are a few you may not have known about:

  • Wider audience reach
  • Psychographic targeting
  • Competitor targeting
  • Traffic directed to site
  • Measurable performance
  • Multiple ad formats


Owned by Facebook, Instagram is quickly becoming one of, if not the most popular social media platform out there. Differing from its counterpart, Instagram allows users to share photos and videos instantly, creating a storytelling experience.

When marketing on Instagram, it’s important to keep in mind one of the most popular engagement trends—visual content is key. This social platform provides you with benefits such as:

  • Attention-grabbing content
  • Interactive feedback & insights
  • Community engagement
  • Brand awareness
  • Recommended profiles


As the text-centric social media platform, Twitter offers users a more robust posting schedule. This social platform acts as an online messaging board, boasting over 300 million users and over 500 million tweets per day. Though social marketing on Twitter hasn’t fully caught on with a majority of businesses, now is the perfect time to seize the opportunity.

Twitter provides benefits that other social media platforms don’t, including:

  • Expectation for multiple daily posts
  • Easy sharing for influencers to boost campaigns
  • Follower insights to better reach target audiences
  • Cheap and effective advertising 

Promoting sales on social media can bring an abundance of traffic to your estate sale. Twitter offers the opportunity to “live tweet” from an active estate sale, mention other users, and alert your followers to what is still available.

Not sure social media marketing is for you? Not to worry. Blue Moon Estate Sales can handle everything for you. By hiring us you’re able to place your attention on the more important matters—what you want to sell. Our skilled team will post your social ads and information for you and promote your estate sale to the fullest extent—bringing you the most traffic and results.

Hashtags Improve Exposure

Hashtags may seem like a millennial trend, but they can quickly increase the amount of exposure you receive on a post, photo or tweet. Users can follow a hashtag so that any time you use a branded hashtag they’re notified of your posting—the most trending hashtags provide the most exposure.

We’ve compiled a list of trending hashtags to use to promote your estate sale on social media.

  • #estatesales
  • #estatesales(yourarea)
  • #luxuryrealestate
  • #treasurefinder
  • #estateliquidation

Social Media Paid Advertising

All social media platforms offer a form of paid advertisement. Facebook’s program is extremely affordable and easy to navigate, while Instagram and Twitter require a bit more research and target audience depth. Paid advertising on social platforms is not necessary to grow your following, but can help if you’re looking for quicker growth. 

Don’t Just Stop At Social Media

Social media isn’t the only method of marketing your estate sale. There are many other effective ways to advertise and still increase your growth. If you aren’t quite ready to dive into the world of social media, we suggest looking into these other advertising outlets.

  • Mailing lists
  • Fliers
  • Dedicated websites

Blue Moon Estate Sales Does It Best

Social media marketing can be an overwhelming process. Luckily, Blue Moon has this down to a science. Hire Blue Moon to manage your estate sale from start to finish. We will handle targeting the right people and bringing in the maximum number of shoppers. Allow us to host the best possible estate sale for you and your family.

Elevate Your Estate Sale By Hiring Us

Blue Moon Estate Sales wants to help you succeed in selling your belongings. Visit us here to find our professionals in your area!