The Blue Moon Estate Sales Approach to Marketing
When you hear the word “marketing,” you may immediately think of digital marketing. But, in today’s day and age, marketing can include a number of things. Marketing is definitively defined as the action or business of promoting and selling products or services, and you can market in a variety of effective ways—not limited to digital platforms.
Whether you’re in the business of just starting out as a Blue Moon Estate Sale franchisee or have noticed that business is dwindling, you may need to find a new strategy for marketing your estate sales. Blue Moon Estate Sales has created a guide to marketing strategies for you to apply during your next estate sale plan. Let’s take a closer look.
Networking is key in any business relationship, and word-of-mouth marketing still works. Networking can be as simple as reaching out to the people already in your life—family, friends, co-workers, new people you’ve just met—or as complicated as joining professional organizations.
You don’t have to be a social butterfly to network properly. All it takes is a simple conversation expressing what you do and how you do it the best way possible. If you stay vocal about what you do, when the time comes for the people in your life to have an estate sale, your name will be the first they think of to hire.
Be Present Online
Unfortunately, you can’t avoid social media nowadays if you want to build your brand presence. But that doesn’t mean you have to go all out with it. The internet is a great place to find estate sale leads and showcase the work you put out on a daily basis.
When it comes to social media marketing, there are multiple platforms in which you can advertise, but it’s important to understand which social platforms will best suit your needs. We recommend three of the most popular social networks—Facebook, Instagram and LinkedIn. Each of these platforms is unique in their own way, but offers you various benefits, including:
- Wider audience reach
- Psychographic targeting
- Competitor targeting
- Traffic directed to site
- Measurable performance
- Multiple ad formats
Check out our blog to learn more about our social media strategies.
Partner With Others in the Industry
When it comes to estate sales, there are others in the industry who could be an asset to you. Think real estate agents, professional organizers, senior move managers, elder law attorneys, and more. It’s in your best interest to connect with these professionals in your area so you can work together. Reach out via email or a phone call and explain who you are, what you do, and how you can assist them with their own leads in the housing market.
The estate sale industry is full of people who love the business and enjoy helping people, including their colleagues. Whether you reach out to your Blue Moon Estate Sale franchise community or make a phone call to other local professionals, you can exchange advice and client lists to better increase both of your sales.
Blue Moon Estate Sales professionals serve as problem solvers by preparing and hosting sales, as well as educators by explaining home liquidation services to new markets. Positive referrals go a long way in establishing credibility, and those recommending Blue Moon often benefit in return.
Franchise With Blue Moon Estate Sales
Whether you’re just starting out in this industry or you’re looking to expand your horizons, Blue Moon Estate Sales could be the perfect fit. We have an abundance of resources available to our franchisees and knowledgeable, friendly staff members who are eager to get you started on a journey toward success.
Blue Moon Estate Sales franchise owners even receive a complete referral marketing guide with over 25 resources to use via email, advertisements, phone calls, social media and community events. This toolkit ensures that they are able to discover, reach out to, and build strong relationships with referral sources and in-turn regularly attain new clients. Don’t let the task of marketing keep you from climbing up the ladder—take your next step with us today.
Blue Moon Estate Sales Does It Best
If you’re looking to enjoy every day you work, earn an honest living, and make a difference in the lives of others, look no further than Blue Moon Estate Sales. With our detailed and organized way of running our business, you’ll soon be on the fast track to success. Our friendly estate sale professionals will guide you through our franchise process and answer any pressing questions you may have. Visit us here to become a Blue Moon franchisee today.