The Blue Moon Estate Sales Approach to Marketing
Attract Clients to Your Estate Sale Business With These Proven Marketing Strategies
Before you can start an estate sale business, you have to know how to market it first. You could be the best estate sale agent in the world, but no one would know it if you don’t get the word out. Thanks to digital marketing, several ways exist to speak to the masses and get the recognition you deserve.
Whether you’re just starting out as a Blue Moon Estate Sale franchisee or have noticed that business is dwindling, it may be time to find a new strategy for growing your estate sales. Blue Moon Estate Sales has created a guide to marketing strategies for you to apply during your next estate sale plan. Let’s take a closer look.
Use the Power of Your Network
Word-of-mouth may be the oldest form of marketing, but it’s still the most effective way to advertise your estate sale business and attract new clients. And it doesn’t have to be complicated or time-consuming either; whether it’s family, friends, co-workers, or even someone you just met, a simple conversation can go a long way in ensuring you and your business stay top of mind. Moreover, if you remain vocal about what you do, when the time comes for the people in your life to have an estate sale, your name will be the first they think of to hire.
Establish Your Estate Sale Business Online
To speak to the masses and effectively build your online presence, you must leverage the power of social media. The internet is a great place to find estate sale leads and showcase the work you put out daily, but if you’re hesitant to go all in, know that you can make social media work for you, even if you have a few minutes a day to spare. Here are a few tips to help you get started:
- Focus on a few key platforms: You don’t have to be active on every social media platform. We recommend establishing your estate sale business on three of the most popular networks—Facebook, Instagram, and LinkedIn—and focusing on creating high-quality content to draw in your target audience.
- Use scheduling tools: Several scheduling tools for social media posting will help you save time and stay consistent with your posting and overall marketing goals. These tools enable you to schedule posts in advance, even when you’re not online.
- Engage with your audience: Social media is a two-way street. Don’t just post content and disappear. Aim to establish a relationship with your audience and keep them engaged by responding to comments and questions.
Connect With Others in the Liquidation Business
Think of the estate sale industry as a community of collaborators, not competitors. Real estate agents, professional organizers, senior move managers, and elder law attorneys can all be valuable assets to your estate sale business. By connecting with these professionals in your area, you can work together to provide your clients with the best possible service.
Reach out via email, phone, or even in person. Explain what you do and how you can help them with their leads in the housing market. Remember to highlight your strengths and expertise and emphasize your willingness to collaborate. Remember, the liquidation business is full of people who love the industry and enjoy helping others, including their colleagues.
Grow Your Estate Sale Business With Blue Moon
Blue Moon Estate Sales is the perfect choice for you if you’re interested in learning how to liquidate an estate and start your own estate sale business. We offer a comprehensive training program, experienced support staff, and a complete referral marketing guide to help you succeed.
From marketing and staging to pricing and appraisals, our comprehensive training program will teach you everything there is to know about the estate liquidation business. We even give franchise owners a complete referral marketing guide to ensure they have the tools to build strong relationships and generate new leads regularly. Visit us here to become a Blue Moon franchisee today.
No One Does It Like Blue Moon Estate Sales
If you’re looking to enjoy every day you work, earn an honest living, and make a difference in the lives of others, look no further than Blue Moon Estate Sales. With our commitment to professionalism and integrity and our organized way of doing business, you’ll soon be on the fast track to success. Our friendly estate sales professionals will guide you through our franchise process and answer any pressing questions you may have. To learn more about our estate sale business opportunities, contact us today.