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Startups vs. Franchising: Why Franchising is the Better Choice

The typical 9 to 5 job can quickly become daunting. Heading into the office early in the morning, sitting in on boardroom meetings, and working from a cubicle can increase burnout, especially if you no longer love your position. Instead, becoming your own boss can be a more beneficial use of your time and a great way to increase your annual salary. Currently, over 31 million entrepreneurs in the U.S. are creating new and exciting jobs for themselves that they’re genuinely passionate about.

Whether you’ve lost motivation in a field you were once dedicated to or want to elevate your business portfolio, starting your own business could be the solution you’ve been looking for. The question remains: do you create your own company or become a franchise owner? This blog will provide insight into both business aspects to help you determine which entrepreneurial venture is best for you. 

Startup Companies

Moving from employee to employer can be an exciting, pivotal moment. It’s a time filled with freedom to choose and create the life you want, but this opportunity can be intimidating. You’re now responsible for making decisions that could make or break your company without financial support or guidance to fall back on. Statistics show that 20% of startup businesses don’t survive the first year; about half make it to year five, and approximately 35% last ten years.

Starting your own business comes with benefits you could only dream of: you no longer have to answer to anyone, you can create a business plan that works for you and your needs, and you have the power to make every decision. But with this large amount of responsibility comes downsides. 

A startup company can quickly become a costly investment. From overhead and operating expenses to unpredictable upfront expenditures, you’re in a constant battle with your finances, due in part to trial and error—never quite knowing with certainty when you’ll break even. The financial investment doesn’t end there, though. 

It’s also important to factor in the business association fees and continuing education costs required to keep your company running efficiently. Additionally, starting your own business comes with a lot of independence and limited support. If you pioneer a new business, you likely won’t have direct leaders and mentors to follow.


If you’re ready to leap from employee to owner but aren’t sure where to start, franchise opportunities may be the perfect solution. Franchising allows you to buy into an existing, successful business model—eliminating the need to start from scratch like you would with a startup. Blue Moon Estate Sales offers franchisees a flexible work-life balance with the option to work from anywhere, at any time. With this new-found freedom to create your schedule, you can easily be the boss while still making time for family, friends, and personal hobbies.

Purchasing a franchise takes the risk out of creating a business plan and implementing strategies and technology. At Blue Moon Estate Sales, we do the heavy lifting for you. Our franchisees have access to cutting-edge software, management programs, pricing assistants, and more—not to mention undergoing extensive training before starting this new business venture. When you begin your estate sale franchise, you’ll become a part of the Blue Moon Estate Sales franchise community. Here you can discuss questions, challenges or uncertainties with our franchise experts and owners throughout the country. 

With low start-up costs and an already powerful brand identity, Blue Moon Estate Sales franchisees experience all the ins and outs of owning a business without breaking the bank. You’ll know upfront how much money is required for your total investment, allowing you to plan and save accordingly. Our professionals provide you with all the tools and training required to create a successful business, and it’s up to you to follow through—most of our franchise owners see ROI in under a year.

We recommend filling out our franchise application if you are interested in a Blue Moon Estate Sales franchise opportunity. One of our team members will follow up with you shortly.

Available Blue Moon Estate Sales Franchise Territories

Blue Moon Estate Sales is a growing franchise with opportunities in popular markets across the United States. From east coast to west, Blue Moon Estate Sales has available territories in over 45 states. Whether you’re looking to move across the country or are seeking a new business venture in your hometown, Blue Moon Estate Sales could be the answer. 

Take a look at our map to better understand where your estate sale franchise can thrive.

Franchising: The Ideal Opportunity for First-Time Business Owners

The entrepreneurial journey can be a scary yet rewarding one. Being the boss comes with many benefits, including the freedom to work when and how you want. But, determining whether you should begin with a startup or dip your toes into business ownership with a franchise can take time and effort. Before you choose one over the other, it’s essential to factor in the pros and cons of each and determine which is right for you.

If you are a goal-oriented person dedicated to helping others and working flexible hours, consider a franchise with Blue Moon Estate Sales. Our franchise coaches will provide all the guidance required to run a successful and beneficial estate sale business. With extensive training courses, minimal investment costs, and an established brand presence, Blue Moon Estate Sales is the ideal opportunity for first-time business owners.

Blue Moon Estate Sales: A Top-Ranked Estate Sale Franchise

At Blue Moon Estate Sales, you can build your success and impact your community—all while making a viable income. With our hands-on business model and a team of franchise development professionals, you can quickly elevate your business and make more time for yourself and your family. If you’re ready to leave the corporate world behind and experience the freedom Blue Moon Estate Sales offers, call us at (248) 781-8821.